Media Advisory

Literacy Center Logo MMEDIA ADVISORY

FOR IMMEDIATE RELEASE: Tuesday, June 2, 2015

Jennifer Wigginton, Executive Director

Cell: (812) 250-8724

E-mail: jennifer@litcenter.org

The Literacy Center Announces New Brand

EVANSVILLE, IN—The Literacy Center unveiled its new brand and marketing materials today, as well as a new logo, all in an effort to help increase literacy in the Evansville area. The project was launched as a result of a grant through the Evansville Design Group’s (EDG) Design for Good program. Each year the EDG selects a local non-profit organization and assists them with their marketing needs.

Jonathan Weinzapfel, Chancellor of Ivy Tech Community College welcomed the guests at the event kickoff today that proclaimed June 2, 2015 as the Literacy Center Day by Mayor Lloyd Winnecke.  Mayor Winnecke spoke, “I was thinking about how often we rely on reading to get by in life. Probably we take it for granted. We probably go through thousands of words a day and don’t even realize it.”

“Think about this though, one out of five residents in Vanderburgh County read below a fifth-grade level. So how difficult is it for those friends and neighbors of ours at that level to apply for a job, go through their mail and pay their bills. Thankfully, that is where The Literacy Center comes in with its great partnership with Ivy Tech. It provides a path to literacy.”… “So when we unveil the motto, Read for Life we are sending a strong message to those one in five residents in our community. This is a true partnership. It is an organization that really is committed to helping them become better residents and stronger citizens.”

The Literacy Center will celebrate fifty years of service in 2016. The Literacy Center teaches general reading and writing which leads to providing tutoring for various needs such as using a computer or taking the high school equivalency exam. Students are mainly referred to the Literacy Center through social service agencies, friends, or relatives.

This summer the Literacy Center is collaborating with all Summer Reading Programs (EVPL, Willard Library, and Barnes & Noble) to help avoid the summer slide and to encourage families to read together. Starting this Thursday, June 4, our spokes student, Darrell Murray will offer a weekly workshop presented for all ages to share his story and to help all ages acquire a love of reading.

The Literacy Center will also increase its collaboration with the Adult Education Group of Region 11 to offer a Pre-High School Equivalency class starting July 7.  The classes are designed for the adult learner who needs to review some basics first.   With the new brand, The Literacy Center hopes to broaden awareness.

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The Literacy Center is a non-profit organization in Evansville, Indiana. The Literacy Center’s mission is to improve basic adult literacy in the community. The Literacy Center has been active in the Evansville community since 1966 and has helped thousands of individuals better their lives by learning to read. Literacy Center volunteers provide a variety of services including confidential tutoring at no cost to participants.

Link to audio: https://soundcloud.com/litcenter/brand-roll-out

Click here to link to pictures

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