Strategic Plan July 2017-June 2020
Purpose/Scope:
To sustain the viability of the Literacy Center in relation to student success, awareness, staffing, and finance in order to uphold our mission and vision.
Objective 1 – Student Success
- Foster an Environment for Student Success and Meet the Individual Literacy Needs of our Students
- Build a student focused community
- Establish inviting space to students
- Maintain Student representation on Board
- Host annual recognition service program for students
- Documentation of Best Practices for Student Entry
- Determine best practices of adult literacy programming and ensure utilization
- Recruit literacy subject matter experts volunteers (board and or office)
- Partner with other adult learning organization, staff participation in other literacy organizations and regional and/or national conferences
- Actively experiment to serve students
- Ensure that the Literacy Center offers programming that our students deem most important to their lives and that the Literacy Center values as an organization
- Assessment of integration of literacy into daily life activities
- Develop and deploy a holistic approach to literacy
- Increase the impact the Literacy Center programming has on the community
- Ensure HSE Prep Class students are successful
- Increase the employability of our students who are in or want to be in the workforce
- Build a student focused community
Objective 2 – Awareness
- To develop and maintain a positive image in the local and regional community
- Ensure that we cultivate community awareness and increases market penetration in the region
- Create a marketing plan
- Promote consistent marketing message
- Measure impact of marketing endeavors
- Ensure the development and implementation of an approach that builds relationships with community partners
- Develop partnerships that build ties to other similarly-aligned community agencies
- Leverage the power of community assets and partner resources
- Establish ongoing business alliances which impact community residents
- Ensure that the Literacy Center communicates successes to the community at large on an annual basis
- Provide regular updates of progress
- Celebrate accomplishments with stakeholders and community members
- Ensure that we cultivate community awareness and increases market penetration in the region
Objective 3 – Staffing
- To retain, develop, and grow staff, volunteers, and board members
- Ensure roles and duties for all staff, volunteers, and board members are clearly defined and communicated
- Update and disseminate staff job descriptions, volunteer roles, and board expectations annually.
- Conduct annual performance reviews of staff and board reviews
- Develop employee handbook which includes regulations and procedures for operation.
- Ensure adequate staff, volunteer base, and board numbers available to meet the needs of the Center
- Periodically Assess staffing and board member requirements needed to ensure student needs are met
- Explore benefits and perks
- Maintain an ongoing recruitment plan for volunteers
- Ensure ongoing education and development of staff, volunteers and board
- Create continuing education plans for staff and volunteers
- Assess and update on-boarding procedure for board members
- Seek financial resources to invest in employee training
- Ensure ongoing recognition of all staff and volunteers
- Create awards to be given at annual event (gala)
- Create recognition strategies throughout the year
- Ensure roles and duties for all staff, volunteers, and board members are clearly defined and communicated
Objective 4: Financial
- To ensure long-term financial sustainability
- Ensure fundraising efforts are maximized in order to cover the annual expenses of the Center and allow for expansion of the Center’s services
- Establish events that will bring in maximum funds and raise awareness for the Center
- Ensure evaluation of the individual appeal letter and its successes/failures after sent out
- Continuously explore all grant opportunities
- Ensure budget is prepared in a timely manner and that it reflects prior year actual results
- Budget should be created and approved by board
- Budget to reflect prior year results and additional expected results for the upcoming year
- Ensure investment account funds are managed appropriately
- Make a plan for use of investment account funds
- Evaluate investment account fund distribution with investment manager yearly
- Ensure financial statement preparation/report filing is organized and timely
- Maintain a calendar listing of all report and tax payment due dates
- Update financial statements monthly for executive committee (odd months) and full board (even months)
- Keep an organized listing of all reports filed
- Ensure fundraising efforts are maximized in order to cover the annual expenses of the Center and allow for expansion of the Center’s services